E-sports will be an official medal sport at the 2022 Asian Games in Hangzhou, China, thanks to a new strategic partnership between the Olympic Council of Asia (OCA) and Alisports, which can be owned by the Chinese e-commerce giant Alibaba Group.
Alibaba chief Zhang Dazhong’s company has invested millions in esports and spent some time working with all the OCA to own competitive movie gaming contained in the Asian Games.
This means alongside the procession that is usual of, triathletes and ping-pong players will be a brand new strain of ‘cyber-athlete’ furiously beating their joy-pads as they vie for gold in League of Legends, Dota 2 and Fifa.
The Asian games has long been fertile ground for trying out more unconventional activities. Throughout the years, there have, for example, been medals for contests in body-building, bridge and board games.
There is additionally one thing called ‘dancesport,’ plus the popular southern Indian game of ‘kabaddi,’ in which participants make an effort to run past their opponents while holding their breath and repeatedly chanting ‘kabaddi, kabaddi, kabaddi.’ And yes, that last one is real, we vow.
Beyond the Fringe
But the truth is, esports is not any longer a fringe ‘sport’ like a number of the above. It’s a spectator occasion that regularly fills arenas. Recent research revealed that esports is really as popular a viewing habit among American male millennials as basketball