British Watchdog Bans Christ the Redeemer Sporting Index Ad

British Watchdog Bans Christ the Redeemer Sporting Index Ad

Too sexy for his robe: this offending Index that is sporting ad been prohibited by the ASA as most likely to cause offense to ‘a significant number of Christians.’

The UK’s Advertising guidelines Authority (ASA) has prohibited a Sporting Index World Cup print ad, labeling it ‘seriously unpleasant’ and slamming it for linking gambling to prowess that is sexual. The offending ad featured an image of Rio de Janeiro’s Christ the Redeemer statue that had been modified to show Christ holding a bottle of champagne with a bikini-clad woman draped around him. The words ‘There is a more side that is exciting Brazil’ showed up at the bottom of the page, while additional text offered £500 in free bets.

The ASA was busy launching an investigation after receiving 25 complaints about the ad, which appeared in the City AM and Racing Post newspapers while Paddy Power had its own way with the image at the Euro 2012 event. One of this complainants had been the Christian organization Evangelical Alliance, which reported that the ad was more likely to cause offense that is widespread.

Connect to Sexual Aptitude

In its protection, displaying Index stated that the imagery had been opted for that it turned out digitally modified in a ‘light-hearted, humorous and cartoon-like method,’ that has been deigned to underline Rio’s reputation as being a ‘city of fun. because it represents Rio de Janeiro and maybe not due to its spiritual

Read More