Swipe right: online dating sites plus the CAP Code

Swipe right: online dating sites plus the CAP Code

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Internet dating can be a rollercoaster adventure, but marketing it doesn’t need to be. From making certain it is possible to show your claims to being clear and upfront regarding your costs – we’ve rounded up some advice in this guide that is handy allow you to remain cool-headed whenever advertising your dating solutions.

First impressions count

Whilst it is quite normal for online dating sites profiles to extend the facts a small, marketers of the sites and solutions has to take care to prevent deceptive customers.

It may look apparent, but don’t make claims concerning the nature of the solution which you cannot substantiate. The ASA upheld against an advertiser whom reported to own a “scientifically proven matching system” since the advertiser couldn’t offer sufficient proof that their website offered users a dramatically greater potential for finding lasting love than could be performed when they did not utilize the solution.

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